Marketing & Branding

Marketing Plan

I assisted with the marketing plan for The Gifts We Keep. We researched BISAC codes, book reviewers and bloggers, and worked out a plan for launching the book and announcing the new publishing relationship between Ooligan Press and Multnomah County Library.

The Gifts We Keep

Dangerous secrets, past tragedies, and a violent obsession are forced to the surface when Emerson and her estranged family agree to care for ten-year-old Addie. Emerson’s cold exterior covers her pain from her husband’s suicide a decade past. Tillie buries herself in art and gardening, avoiding her own questions about the accident that left her in a wheelchair. Eve flits through life as though nothing is important. Henry leaps from one adulterous relationship to another while guilt and secrets eat away at him. Addie has her own hardships to deal with, being far from her home in Alaska and living with these strangers. Her quiet demeanor, inquisitive nature, and uncanny ability to recognize pain in others spark change within this family. If these five can face their true selves, each other, and their past, they just might find a way forward to a life filled with love and happiness.

Back Cover Copy

I wrote up the back cover copy and book description for The Gifts We Keep. I included some phrasing which the author originally provided and as a team we fine-tuned and edited the final version to be printed on the back of the book.

Stay hidden, stay alert, stay alive. 
A promise to never again leave someone behind has
Pip breaking all her own rules and risking everything.

“Running from confrontation isn’t the same as escaping from danger.”

Scrounging for food and hiding from the slave trade gangs is how seventeen-year-old Pip has survived the end of the world so far. A hasty decision, regret and heartbreak lead Pip to make a promise to herself: never again leave someone behind. Her promise is put to the test soon after when she meets twelve-year-old Iris.

As the pair look for a safe place, they find themselves at Traveler’s Rest, a sanctuary to those willing to follow the rules. Mistaken for male, Pip binds her breasts and tries to pass. Though Iris is happy, Pip soon learns dark and dangerous secrets about the community. She fears for her life and Iris’s safety should her intersex be discovered. Pip plans a daring escape, but if she can’t talk iris into leaving to she will have to choose between her own safety and the promise she made to herself.

Book Description for Pitch

I wrote up the hook and book description for a pitch to Ooligan for acquiring a new book. I incorporated some of the author’s original phrasing from the query letter, and added some spin to get the press excited about the book. I also added a pull quote which was included in the final pitch. This book was accepted and will be published in 2020.

Slogan

We needed a slogan for the Library Writers Project and Ooligan Press collaboration. I came up with a few ideas and my team chose one.

Marketing Plan

I assisted with the marketing plan for The Gifts We Keep. We researched BISAC codes, book reviewers and bloggers, and worked out a plan for launching the book and announcing the new publishing relationship between Ooligan Press and Multnomah County Library.

Back Cover Copy

I wrote up the back cover copy and book description for The Gifts We Keep. I included some phrasing which the author originally provided and as a team we fine-tuned and edited the final version to be printed on the back of the book.

The Gifts We Keep

Dangerous secrets, past tragedies, and a violent obsession are forced to the surface when Emerson and her estranged family agree to care for ten-year-old Addie. Emerson’s cold exterior covers her pain from her husband’s suicide a decade past. Tillie buries herself in art and gardening, avoiding her own questions about the accident that left her in a wheelchair. Eve flits through life as though nothing is important. Henry leaps from one adulterous relationship to another while guilt and secrets eat away at him. Addie has her own hardships to deal with, being far from her home in Alaska and living with these strangers. Her quiet demeanor, inquisitive nature, and uncanny ability to recognize pain in others spark change within this family. If these five can face their true selves, each other, and their past, they just might find a way forward to a life filled with love and happiness.

Book Description for Pitch

I wrote up the hook and book description for a pitch to Ooligan for acquiring a new book. I incorporated some of the author’s original phrasing from the query letter, and added some spin to get the press excited about the book. I also added a pull quote which was included in the final pitch. This book was accepted and will be published in 2020.

Stay hidden, stay alert, stay alive. 
A promise to never again leave someone behind has
Pip breaking all her own rules and risking everything.

Scrounging for food and hiding from the slave trade gangs is how seventeen-year-old Pip has survived the end of the world so far. A hasty decision, regret and heartbreak lead Pip to make a promise to herself: never again leave someone behind. Her promise is put to the test soon after when she meets twelve-year-old Iris.

Slogan

We needed a slogan for the Library Writers Project and Ooligan Press collaboration. I came up with a few ideas and my team chose one.

Close Menu